Here you’ll find the key Adfinis brand assets – logos, fonts, mascot, and more. Following these guidelines ensures every interaction reflects our brand personality, aligns with our strategy, and maintains a consistent visual language.
Welcome to the Adfinis branding page. Here you’ll find official assets – including logos, colors, typography, templates, and guidelines – to help you create materials that are aligned with our brand identity.
The Adfinis brand represents openness, trust, technical excellence, and a strong community spirit. It reflects who we are, what we stand for, and how we engage with clients, partners, and colleagues.
Please ensure all materials adhere to the provided guidelines. Using these assets consistently helps maintain a cohesive, authentic, and recognizable Adfinis presence across all channels.
Resources for Download
The standard, preferred Adfinis logo is the horizontal logo in the bright blue sapphire.
When a layout requires a different version of the Adfinis logo (for instance, due to space constraints), please use one of the two other options: the vertical version of the Adfinis logo, or just the emblem without the text.
Source Sans Pro is Adfinis’s primary font. This font is also referred to as Source Sans 3 in some applications.
Standard text uses font weight Light.
To emphasize specific text (e.g. key words or terms, company names), use font weight Semi Bold (not Bold) for added attention.
Adfinis has a mascot named Lunkwill (inspired by the ‘Hitchhiker’s Guide to the Galaxy’s story), an otter that is affectionately known as Lunki.
A secondary mascot, an otter named Lunkina, serves to support Lunkwill in certain messaging.
HEX #2E4B98
RGB R: 46 G: 75 B: 152
CMYK C: 92 M: 74 Y: 3 B: 0
HEX #1C2E5D
RGB R: 28 G: 46 B: 93
CMYK C: 100 M: 88 Y: 34 B: 25
HEX #0F0F0F
RGB R: 15 G: 15 B: 15
CMYK C: 81 M: 72 Y: 62 B: 90
HEX #FFFFFF
RGB R: 255 G: 255 B: 255
CMYK C: 0 M: 0 Y: 0 B: 0
Secondary colors complement and support our primary colors. While they provide variety and flexibility in our design system, they should never overpower the primary colors. Instead, they act as accents or background elements to create a balanced visual experience.
The color codes are provided in the style guide.
Adfinis offers several solution approaches, known as Journeys. Each Journey has its own color to easily differentiate between them and aid in navigation. For labeling purposes, these colors may be used in gradient form, ranging from 0% to 100% opacity only.
The color codes are provided in the style guide.
Brand Identity
Brand Design Elements: Logo, Colors, Typography
Asset Creation Guidelines
Language
